Perceived Added Value as Source of Competitive Advantage in Urban Tourism Destination
نویسنده
چکیده
Marketing added value is one of the key concepts of successful differentiation in an increasingly competitive tourism market. This paper examines the impact of perceived added value as a source of differentiation on the competitive advantage of urban tourism destinations. The main goal of the paper is to determine that tourists who perceived partial components of added value in destinations give advantage to a particular destination, compared to tourists who didn’t perceive the added value. Primary research among 468 tourists on a repeat visit was conducted to achieve the goal. Chi square test and binary logistic regression were employed to analyze the findings. The results indicate that the components of tourism destinations which delivered added value ensure a better position among the competitors.
منابع مشابه
Analysis of the personality traits of urban tourism brand on visiting intention through perceived consistency (studied in Tehran)
It is important to examine the effect of the tourist personality on the choice of tourist destination. In the meantime, using Hofstede's cultural model in analyzing the effect of tourist personality dimensions on the intention to visit through the perceived homogeneity variable greatly helps to understand this issue. In this research, the effects of femininity, masculinity, ambiguity, avoidance...
متن کاملEmpirical investigation of tourists' perceived psychic distance of Iran as a tourism destination
The aim of the current study was to investigate the perceived psychic distance of potentialtourists in relation to Iran as a tourism destination. The concept of psychic distance refersto perceived similarities/ differences between specific destination and tourist's homecountry. The members of couch-surfing virtual community participated in this study. Thestatistical data were collected by conve...
متن کاملThe Perceived Risk of Iran as a Tourism Destination (A Mixed Method Approach)
Risk is an inherent factor in the traveler's choice of destination. Tourism destinations differ in many aspects including their location, economic condition, cultural and political status and crime. Given such differences, the analysis of destination risk and its dimensions is of substantial interest. The current study explores the risk factors perceived about Iran as a tourism destination usin...
متن کاملDesigning a value-specific model of sales force based on value creation in the sales chain using S-O-R approach
In today's highly competitive market, organizations are constantly seeking new ways to create specific value and competitive advantage. As a strategic and valuable source, sales force can be very effective in forming and creating specific value and improve customer loyalty through adding value and credit to the organization. Despite the impact and importance of this, the role sales force plays ...
متن کاملThe Impact of a Marketing Information System: A Case Study of Smart-Baltimore
The purpose of this study is to use existing theories of technology and organizational change to assess the impact of technology implementation within the context of the tourism industry. The framework is applied as a case study to analyze the perceived implications of implementing a destination marketing information system by the Baltimore Area Convention and Visitors Bureau. The results of th...
متن کامل